Build a Better Brand in Agriculture
Your brand is a tool that can help achieve your farm’s goals, help attract and retain employees, building a relationship with landowners and maintain the strength of consumers’ trust. More than just a logo, Lesley will uncover what branding is, the disciplines of brand-building and how to bring your brand to life.
Creating Moments of Change
Defining moments shape our lives yet they seem to happen by accident or luck. We can become the authors of these defining moments, whether they are big or small in life, relationships and work. Paying attention to these moments opens a world of possibilities. Lesley will share how not luck, but connection, communication and creating have helped shaped these defining moments of change in her personal and professional life.
Breaking Barriers in Agriculture: Can you imagine having one conversation that can save someone's life?
After sharing a live video of Lesley and her husband's mental health stories, a conversation within and outside agriculture and around the world was created. Lesley shares what sparked them to create the video and then co-found the Do More Agriculture Foundation.
Lesley will also share their road together on mental wellness, how it's helped them, their team and farm, and the power behind how one conversation can break barriers, change a culture and help save lives.
Collaboration Beats Competition
Agriculture is a competitive industry and farming is a hard but rewarding career. Bringing like-minded people together with a mission to help farmers led into co-founding the Do More Agriculture Foundation. Lesley will share how a collaborative approach with people in and outside of the farm and industry can help set your farm apart and help the industry become stronger together.
Diversity on the farm: The changing face of agriculture
Statistics show that having an equal amount of gender diversity in decision-making roles makes for more successfully run boards, companies, communities, and societies. One of Lesley’s goals is to help foster an industry rich in female leadership that empowers future generations to do the same. Lesley will share her role on the farm (and finding it), the importance of diversity and how women are changing the face of farming.